The NEW Rally Shad was designed by Elite Series Pro Cooper Gallant.The Rally Shad has a realistic profile, ultra-thin fork tail, and our proprietary blend of slow-floating plastic. When fished on a ball head jig, this produces a unique body roll that mimics a real bait fish. Cooper created the Rally Shad to be used with forward facing sonar techniques, such as mid-strolling and hover strolling. This bait also excels on a drop shot, underspin, vibrating jig and other jigging techniques. Available in 16 proven fish catching colors for both bass and walleye anglers!