Berkley Max Scent Hit Worm Magnum

The PowerBait MaxScent series releases a concentrated scent field that attracts fish from farther away. Berkley PowerBait MaxScent is engineered as the next evolution in soft-plastic bait technology, designed to outfish ordinary plastics.

• Magnum Worm Profile: Molded with an oversized, segmented body that convincingly imitates a large nightcrawler. The thick, heavy-bodied shape displaces significant water and establishes a substantial silhouette that big bass and trophy fish identify as a high-protein meal.
• MaxScent Technology: A proprietary material that emits more scent than standard plastics, producing a strong scent cloud to draw fish from greater distances. Natural matte colors and ultra-realistic texture fool even pressured fish, while the soft-yet-durable construction delivers lifelike action on every retrieve.
• Big Fish Magnet: Tailored for targeting trophy-sized fish, the magnum dimensions create powerful vibrations and pronounced movement that trigger aggressive strikes. The added bulk gives superior hook-setting leverage and the rugged material stands up to repeated battles with hard-fighting fish.

Stop using the same plastics fish have seen a thousand times. Combine magnum size, advanced scent dispersion, and trophy-targeting action—make the Hit Worm Magnum your go-to for serious big-fish anglers.